(I-BusinessNews.Com, February 11, 2015 ) London, United Kingdom -- When the experts in the marketing world refer to what is called the Marketing Mix, one of the Ps is referred to as the Place and one if referred to as the Promotion. The promotion aspect of the mix refers to the function of the business that communicates with leads [prospective clients] and current customers - this is of course a marketing channel and in today's technology enabled world, Digital Marketing Channels must [in most cases] be used in conjunction with other methods of connecting with clients.
The place aspect of the marketing mix describes how customers actually experience the products and services that the organisation has to offer. Depending on the type of business it may be possible to accomplish this using the digital marketing channel, whatever the case all businesses can make use of the internet, search engine marketing as well as social media in order to present prospective clients and current customers with special offers, market and product information in order to lead them through the marketing funnel.
The problem of course if that it is relatively easy to set up social media accounts, and to have a website developed for the business, however it is not so easy to develop a digital social media marketing strategy that operates on a daily basis. This is where Capid Houser excels as this Bristol, UK based company is providing a world class integrated digital channel marketing service for businesses. This enables companies to focus on their core competencies whilst Capid Houser executes social digital marketing campaigns designed to build a database, use email and other social assets to generate buzz about the business leading to increased customer retention, new prospects entering into the marketing funnel which leads to increased revenue generation.
'We wanted to provide clients with a solution to their digital social media marketing needs' say Stephen C Campbell - who is the Director of the Bristol, UK based digital consulting and services company. As a consequence the clients of Capid Houser are now able to make full use of the internet in their business by engaging with clients via email and in the digital social sphere via contests, promotions, loyalty bonuses, birthday offers and more.
One of the aspects of this marketing service is undoubtedly that it is approached from a strategic perspective, i.e clients are taken through a consultation process before commencing with campaigns in order to ensure that the most effective use of their social assets are utilised and; to verify that all actions taken are in line with the top level business plans of the company in question.
The integrated approach to making use of the digital marketing channel is certainly one of the main attraction points of this service offering; in addition this, the fact that companies are given a business strategy consultation is a bonus. The consultation serves to provide clarity when it comes to how the business can make best use of its assets such as customer contact details and social media presence to build ongoing relationships with clients and generate leads which if of course what all businesses are
looking for. About Capid Houser: Capid Houser is a Bristol, UK based digital marketing services and consulting company lead by Stephen C Campbell. The company's most recent service offering provides clients with an integrated social and digital marketing system to promote their business, generate leads and grow revenues.
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