(I-BusinessNews.Com, February 17, 2015 ) Winnipeg, Manitoba -- Toogli baby products announced today an aggressive new campaign for sales growth that will be based on a focused attempt to sharply increase its online presence over the coming months.
Toogli spokesperson, Amanda Little, said that while the company has enjoyed remarkable success in its fairly short history, primarily through sales of its amber teething necklaces and, it believes that it is poised to take the market by storm in 2015. "We've seen our sales grow by leaps in bounds throughout the fall of 2014 with very little in the way of traditional marketing and we'd definitely like to see that trajectory continue", Little said. "And most of the growth that we've seen to date has been accomplished with very little spend in terms of actual marketing dollars. We believe this is due largely to our commitment to excellence in customer service which has resulted in repeat business and very strong word of mouth".
Little says that major initiatives for 2015 will include an enhanced presence on social media together with a serious focus on search engine optimization (SEO). "We've barely just scratched the surface in terms of our online presence. In 2015 we are committed to making a very serious effort to engage potential customers through social media interactions and create an even bigger buzz around corporate presence", she said. "And, as any marketing professional will tell you, there's an enormous amount of revenue that can be made if your marketing campaigns are done right and really engage and provide value and a sense of community to your audience. We plan to continue to reach out to our audience on Facebook, which has grown to over 10,000 people, but we're also looking to make some serious inroads in terms of our presence in other social media, all with the goal of directing more targeted traffic to the products we offer."
Little added, "SEO is not what it used to be". In 2008, she says, you could literally drive your site to the top of Google's search results simply using automatic programs that built "back-links" to your site. "In those days, it was all about volume of back-links. Whoever built the most back-links to their site won the battle to stay in first position on Google. Since then, Google's algorithms have gotten much smarter at detecting this type of search engine "spam" and those kinds of tactics are far more likely to hurt you than help you." Today, she says, Google rewards those companies who can engage their audience and create "brand buzz", something, she admits, that is easier said than done. "We know that building brand presence can be an enormous challenge, but we think we've got the people and resources to do it."
And what will be front and center in the effort to achieve these goals? "Customer service", Little said. "Without a doubt, our success to date has been built on providing the best customer service in the business whether that be through online communications or our 1-800 number. We can never lose focus of the fact that our customers are number one and our first priority always has to be taking care of them and making them feel valued and appreciated. Not just because it's good business but because it's the right thing to do."
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